“We wouldn’t be expanding at the rate that we are if we didn’t think we could maintain the ethos of the brand and partner with people who will grow the brand the way we envision it.”

“Keeping the integrity of the brand is the most important thing for us in everything that we do,” Hawkins says. As the brand grows and sales increase, The Human Bean relies on forward-thinking solutions, like line-busting tablets that keep up its drive-thru efficiency without compromising on the quality of its product. Now the brand is one of the fastest-growing coffee franchises in the U.S., with 132 locations currently open and nearly 200 more in development in 29 states. The brand has achieved notoriety thanks to initiatives like Coffee for a Cure, which has raised over $2 million for breast cancer support and treatment. “It’s still the perfect name-the human element is something that’s just so important to us, from our franchisees, to our team members, to our guests.”Īfter opening its first location in Ashland, Oregon, in 1998, The Human Bean quickly became known for its efficient drive thrus and wide-ranging menu, featuring everything from high-quality espresso shots to decadent mochas and smoothies. “The name to us is about the guest experience we seek to provide and the way we approach working in the community and giving back,” Hawkins says. What they may not know is that it was conceived by the mother of Dan Hawkins, co-founder and CEO of The Human Bean, and speaks to the culture of family, friends, and community that the coffee franchise holds dear.

The first thing many people notice about The Human Bean is the coffee brand’s unique name. Technology: Robust POS with integrated line busting and contactless rewards app

Human bean franchise